experience based marketing
what are challenges?
Challenges are a form of experience based marketing.
Every Challenge is an invitation to the community to participate and share the experience.
Challenges are inviting narratives that can be clearly assigned thematically and can be created and shared by individuals or organisations.
They aggregate user contributions, enable a sense of collectivity, and let us measure and understand topic-related data.
Source: José Reyes, PwC Future of CX Report: "Experience is everything", 2019