2022-2023
2024-2025

Start Phase

Acceleration Phase

Activate Youtubers Jay & Arya
MAU 100k
Population 1: Filmgeeks
MAU 300k
Population 2: Gamers
MAU 800k
Population 3: Music Lovers
MAU 1.3 Mio.
Population 4: Sport Freaks
MAU 2 Mio.
Population 5: Education & DIY
MAU 3 Mio.

Market Entry

strategy

A segmented growth strategy allows us to target one community at a time, create a good individual user experience, and thus leverage network effects. We call these communities poulations.

We plan to win the populations for us through strategic partnerships. We start with our shareholders Arya & Jay and their fan base.

Scroll right

2022-2023
2024-2025

Start Phase

Acceleration Phase

Activate Youtubers Jay & Arya
MAU 100k
Population 1: Filmgeeks
MAU 300k
Population 2: Gamers
MAU 800k
Population 3: Music Lovers
MAU 1.3 Mio.
Population 4: Sport Freaks
MAU 2 Mio.
Population 5: Education & DIY
MAU 3 Mio.

Market Entry

strategy

A segmented growth strategy allows us to target one community at a time, create a good individual user experience, and thus leverage network effects. We call these communities poulations.

We plan to win the populations for us through strategic partnerships. We start with our shareholders Arya & Jay and their fan base.

Scroll right

2022-2023
2024-2025

Start Phase

Acceleration Phase

Activate Youtubers Jay & Arya
MAU 100k
Population 1: Filmgeeks
MAU 300k
Population 2: Gamers
MAU 800k
Population 3: Music Lovers
MAU 1.3 Mio.
Population 4: Sport Freaks
MAU 2 Mio.
Population 5: Education & DIY
MAU 3 Mio.

Market Entry

strategy

A segmented growth strategy allows us to target one community at a time, create a good individual user experience, and thus leverage network effects. We call these communities poulations.

We plan to win the populations for us through strategic partnerships. We start with our shareholders Arya & Jay and their fan base.

Scroll right

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