For investors

the Problem

Low engagement

13k Brand Messages / day
A person is confronted with around 13,000 messages from brands every day. The advertising market is more competitive than ever before.
Inauthentic Content
Influencer marketing ruins trust by casting an inauthentic light on an otherwise genuine individual.
Passive Consumption
For users on social media it is likely to stay passive over an long time. They now only participate due to fomo.

6/10 Users

6 out of 10 Users wish for different social media experiences. More community driven, more connected and less intrusive. At the same time we know that peoples attention is limited.

Therefore new formats of advertising are needed. Formats that create a customer to brand relationship.

Source: Jon Simpson, Forbes: "Finding Brand Success In The Digital World", 2017

the Problem

Low engagement

13k Brand Messages / day
A person is confronted with around 13,000 messages from brands every day. The advertising market is more competitive than ever before.
Inauthentic Content
Influencer marketing ruins trust by casting an inauthentic light on an otherwise genuine individual.
Passive Consumption
For users on social media it is likely to stay passive over an long time. They now only participate due to fomo.

6/10 Users

6 out of 10 Users wish for different social media experiences. More community driven, more connected and less intrusive. At the same time we know that peoples attention is limited.

Therefore new formats of advertising are needed. Formats that create a customer to brand relationship.

Source: Jon Simpson, Forbes: "Finding Brand Success In The Digital World", 2017

the Problem

Low engagement

13k Brand Messages / day
A person is confronted with around 13,000 messages from brands every day. The advertising market is more competitive than ever before.
Inauthentic Content
Influencer marketing ruins trust by casting an inauthentic light on an otherwise genuine individual.
Passive Consumption
For users on social media it is likely to stay passive over an long time. They now only participate due to fomo.

6/10 Users

6 out of 10 Users wish for different social media experiences.

More community driven, more connected and less intrusive. At the same time we know that peoples attention is limited.

Therefore new formats of advertising are needed. Formats that create a customer to brand relationship.

Source: Jon Simpson, Forbes: "Finding Brand Success In The Digital World", 2017

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