For investors

why this market and why now

Online behavior is changing

Users are focusing less on consumer goods and more on experiences. 76% of all consumers would rather spend their money on experiences than on material items.

Brands are also recognizing this and are allocating more budgets to this area.
With 62% of marketers saying, they will spend more on experience-based marketing in the future, we expect a boost in the young market of digitally initiated brand experiences.

Source: Momentum Worldwide, WE KNOW Experiences 2.0 Survey, 2019

why this market and why now

Online behavior is changing

Users are focusing less on consumer goods and more on experiences. 76% of all consumers would rather spend their money on experiences than on material items.

Brands are also recognizing this and are allocating more budgets to this area.
With 62% of marketers saying, they will spend more on experience-based marketing in the future, we expect a boost in the young market of digitally initiated brand experiences.

Source: Momentum Worldwide, WE KNOW Experiences 2.0 Survey, 2019

why this market and why now

Online behavior is changing

Users are focusing less on consumer goods and more on experiences. 76% of all consumers would rather spend their money on experiences than on material items.

Brands are also recognizing this and are allocating more budgets to this area.
With 62% of marketers saying, they will spend more on experience-based marketing in the future, we expect a boost in the young market of digitally initiated brand experiences.

Source: Momentum Worldwide, WE KNOW Experiences 2.0 Survey, 2019

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