For Brands

experience based marketing

what are challenges?

Challenges are a form of experience based marketing.

Every Challenge is an invitation to the community to participate and share the experience.

Challenges are inviting narratives that can be clearly assigned thematically and can be created and shared by individuals or organisations.

They aggregate user contributions, enable a sense of collectivity, and let us measure and understand topic-related data.

91%

Have more Positive Feelings

91% of consumers say they have more positive feelings about brands after having experienced it in real live.

91%

Have more Positive Feelings

91% of consumers say they have more positive feelings about brands after having experienced it in real live.

62%

Invest more in Experiences

62% of senior marketers plan on investing more in experiences in the future both in budget and number of campaigns.

62%

Invest more in Experiences

62% of senior marketers plan on investing more in experiences in the future both in budget and number of campaigns.

9 in 10

Deliver more Compelling Engagement

9 in 10 marketers agree that brand experiences deliver more compelling engagement.

9 in 10

Deliver more Compelling Engagement

9 in 10 marketers agree that brand experiences deliver more compelling engagement.

€

140B+

Budget spent for Experiential Marketing

€140B+ was the worldwide experiential marketing budget spent in 2021

€

140B+

Budget spent for Experiential Marketing

€140B+ was the worldwide experiential marketing budget spent in 2021

Source: José Reyes, PwC Future of CX Report: "Experience is everything", 2019

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